We are pleased to announce that Bollywood star, producer, TV host, mentor and philanthropist, Shahrukh Khan, will serve as the Western Union brand ambassador in the Middle East. Shahrukh is a global film star who has appeared in more than 50 Hindi films. We are happy to welcome Shahrukh to the WU family!
Shah Rukh Khan roped in as Kenstar's brand ambassador
Tuesday, 7 October 2014 - 7:54pm IST | Place: Mumbai | Agency: PTI
Kitchen appliances firm Kenstar has roped in Bollywood superstar Shah Rukh Khan as its brand ambassador. Khan will feature in a campaign of new product Oxy Fryer, launched in Mumbai on Tuesday, which would be exclusively available on e-commerce company Flipkart.com at Rs 7,990, the company said in a statement.
Kenstar is targeting sales of 1 lakh units of Oxy Fryer in the first phase of the launch. "We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking. Understanding this requirement we have launched Oxy Fryer, which not only ensure oil free frying, but is also safe and convenient to use," Kenstar Small Home Appliances Chief Operating Officer Arun Pal said.
Kenstar will run an extensive 360 degree marketing campaign with Shah Rukh Khan to promote the product. "Kenstar has a tremendous heritage and goodwill across the country. It is an honour to be associated with brand Kenstar," Shah Rukh Khan said.